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Amazon to Launch Its Own TVs in Push to Cement Itself in Living Rooms


Amazon.com Inc. plans to roll out Fire TV sets that will feature its Alexa voice assistant, an expansion of its private-label products that also showcases a growing ambition to place itself at the center of customer living rooms.

The tech giant Thursday announced two lineups of Amazon-branded TVs, one named Amazon Fire TV Omni Series, starting at $409.99, and the other Amazon Fire TV 4-Series, which will start at $369.99. The TVs will be available on Amazon’s website and at Best Buy Co. locations in October.



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