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Home Tech Instacart Goes Deeper Into Digital Advertising as Grocery Delivery Slows

Instacart Goes Deeper Into Digital Advertising as Grocery Delivery Slows


Instacart Inc. wants to do more than just deliver your yogurt and snacks—it wants to advertise them, too.

The nine-year-old digital grocery service, which helped shift shoppers from supermarket aisles to smartphones, now is making a push into selling online advertising. It is hiring veterans from Facebook Inc. and developing platforms for video and other services, aiming to tap a multibillion-dollar digital advertising business that also is being pursued by Walmart Inc. and Kroger Co. ––some of its biggest customers.



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